2023 Broccoli City Festival with Ford


Experienced by Adrian McQueen

Photography by Adrenaline Lifestyles


Over 30,000 people covered the lots of RFK for day full of fun, music, food and healthy living. Broccoli City partnered with Live Nation Urban and Ford to present the 2023 Broccoli City Festival. The Broccoli City Festival is an eco-inspired music and art festival that takes this opportunity to bring in urban millennials from around the world to learn about healthy eating and environmental sustainability.

Upon entering the festival grounds, patrons were greeted by the energetic Ford staff with a display of variations of the Ford Broncos. Each vehicle was unique in its own rights and fitting for the Broccoli City Festival theme. The Ford exhibit added a nice touch to the event with the wooden area that ended up being the focal point of a lot of photos, as well as being the backdrop in many selfies. Kudos to Ford for connecting with consumers through art, music and fun.

The Broccoli City Festival had a garden display, food trucks, live-art installations, a pop-up market, and a plethora of resources about how to live a healthier life. To be in one place, with so many creative minds, was very refreshing and exciting for me and many others. Broccoli City’s organizers are working to ensure that its message isn’t lost amid growing popularity.

“Since we launched on Earth Day in 2013, BC Fest has showcased the most groundbreaking artists artists in music and empowered over 20 thousand millennials to become change agents in their community,” said Broccoli City co-founder, Brandon McEachern. “Music is one of the most powerful ways to bring people together, so we’re confident this lineup does just that and look forward to delivering another impactful event.”

Tickets were also earned through the ChipN campaign. Darryl Perkins is the founder and managing director at Chip’N and leading the charge in engaging millennials to help build their communities by being active participants through community service actions. Volunteers earned a ticket to the festival by participating in community gardening, preparing meals for the homeless, collecting trash and recycling materials, amongst other activities.

The festival was complete with many musical acts, national and local. Artists such as Ice Spice, Lil Uzi Vert, Brent Faiyaz, Saucy Santana, Keke Palmer, Kodak Black, Chloe Bailey, Coco Jones, City Girls and many more showed  out on the stage and gave the crowd memorable performances.

The City Stage was the highlight of the event for local attendees because that is where the GoGo bands performed. The energy was high and the bands were electric.  GoGo is essential to the culture of the DC so this addition was a must.

I must send a huge thanks to the Broccoli City team for making this event happen and now giving PG County Maryland and the Washington DC area yet another spectacular event to look forward to. The team is compiled of co-founder Brandon McEachern, co-founder Marcus Allen, Jermon Williams and Darryl Perkins who is the director of programs and community engagement. There are more people involved with this project, to many to name, but their hard work does not go unnoticed and is appreciated.

Please enjoy my photo gallery.


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