Exclusive Automotive Group brings the Aston Martin F1 experience to the showroom floor

 

Experienced by Adrenaline Lifestyles

Photos by Exclusive Automotive Group

 

The new Aston Martin Cognizant Formula One™ Team car has returned for the first time in more than 60 years and to celebrate this monumental news, Exclusive Automotive Group (EAG) showcased an Aston Martin Formula One™ car in the showroom for clients and fans to see. Often times you will see staff from EAG at the local Cars and Coffee events, Car Rallies and even hosting some of their own events. Well this was definitely one of those times where EAG gave the automotive enthusiast an experience like no other.

The AMR21 that was announced by Aston Martin has a reworked front wing, new sidepods and radiator inlets. Formula One has permitted the use of eco-friendly natural fibers, such as hemp and flax. The AMR21 is powered by a turbo-charged Mercedes-AMG F1 M12 E Performance engine, a 1.6-litre V6 turbo-hybrid power unit, with hybrid energy recovery.

“Exclusive Automotive Group was honored to be the first dealership in the United States to showcase Aston Martin’s first Formula One™ car since 1960,” said Alvin Nix, Exclusive Automotive Group General Manager. “It was a once-in-a-lifetime opportunity to see that extraordinary vehicle up close, and I believe it demonstrated once again that Exclusive Automotive Group is the region’s premier destination for automotive enthusiasts.”

That was not the only treat that EAG had to offer. The Aston Martin F1 Safety car was prominently placed outside of the dealership for all to see. EAG also offered a one on one Q&A session for Aston Martin owners and fans with the Aston Martin F1 team principal Otmar Szafnauer. The fun continued with the AMR-C01 racing simulator that was placed inside the dealership. Aston Martin partners with Curv Racing Simulators to create the AMR-C01 racing simulator. The race simulator features a full carbon fibre monocoque and provides a fully immersive driving experience for all. The AMR-C01 is the perfect choice for patrons to enjoy the virtual world of competitive Esports. After taking a look at the Aston Martin F1, you had to find some way to grab an Adrenaline Rush. Attendees of all ages thoroughly enjoyed the experience of using this limited edition simulator.

“Aston Martin’s return to top level grand prix racing is a tremendous marketing opportunity for the brand in the U.S. and around the world,” said Ed Moran, Interim President of Aston Martin the Americas. “What better way to tell the performance story of Aston Martin and bring the excitement, glitz, and glamor of Formula One™ to the U.S. than having our customers interact with our highest performing, most high-tech car. We’re incredibly excited that Aston Martin Washington D.C. was able to offer its customers such a special experience.”

EAG is a luxury and sports car dealership owned and operated by automotive enthusiasts. Known for its events and camaraderie with fellow enthusiasts, EAG is a destination for people who share a passion for world-class luxury and exotic cars. We can’t wait for the next EAG fan experience. Please enjoy the photo gallery.

 

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